Wednesday, October 26, 2011

MASCARA SANITIZATION - Ephraim Hunte says Just think about it!

In addition to the hygiene benefit of using rubbing alcohol to suspend or eradicate mascara contamination, we need to consider the function and purpose of the design of the mascara spoolie or applicator in high end expensive brands.  These mascara wands are likely to go unused because as recommended by many, the disposable mascara spoolie is the most effective preventative method for product contamination.  Here’s the problem.  Why buy such an expensive mascara with its unique applicator, designed for a specific lash service, only to be advised to use instead, a disposable applicator (usually of an inferior design), as the solution for product hygiene?  Aren’t we really paying the big bucks for the functionality of these specialty designed mascara applicators?


Another question.  When using a disposable spoolie, is it to be used for just one dip and then discarded, or is it to be used repeatedly, in and out of the receptacle, until the lashes are coated, after which it is discarded?  The latter raises hygiene issues!

Mascara companies invest millions of dollars to competitively design their spoolies for voluminizing effects or for getting the product to the shortest cilia (eyelashes).  For this reason, the disposables defeat the very logic that governs a mascara designer’s intent for style and dedicated function.

The mascara wand sanitization technique solves two problems.  It protects the product from contamination and offers the added bonus of eliminating the unnecessary expense of generic mascara spoolie disposables.

No comments:

Post a Comment